Putting You and Your Company in Position to Own Your Market
Americans have always liked their coffee hot. But then Starbucksmade hot coffee desirable, in demand, and... Value-pricing Strategy: Were not The Cheapest but...
In this highly competitive online marketplace, it can be difficult to persuade customers to buy from you when yo... Brand Image ? Brand Identity Guru
Having a brand image is not a "have or have not" proposition. Everyone has one. The problem is that you might have more t... 12 Ways to Reduce Postage
1. Never send a letter that weighs less than 30 gms. Five size8-1/2x11 circulars can be mailed with a 1st class postage stamp. By using all... Your Business Logo and Color Scheme
My business logo and color scheme started one lovely spring day in my office, after two years of working with words and images. I... Logo-ize For Instant Identification & Increased Awareness
The task of creating an indelible impact on the memory of your target market is arduous but can be made muc... Branding Your Radio or TV Campaign With A Musical Identity (aka Audo Logo, aka Jingle)
You don't think twice about a business card and letterhead logo for the visual... Differentiate and Dominate
Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation th... Eye On The Pie: Branding From an Investors P.O.V.
When building a business as a brand it's important to avoida myopic view and consider another important aspect of th... Choosing The Right Business Name
Sometimes, new entrepreneurs are in such a rush to get started at their businesses that they jump right into working with customers ... |